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Telma reforestation campaign: "1 phone bought = 1 tree planted" in collaboration with Bôndy

Published on: 06 November 2020

Deforestation in Madagascar continues at a high rate.
It is manifested by a decline in forests: 510,000 hectares deforested (3.8% of Madagascar's forests) in 2017 and 367,000 hectares in 2018 according to Global Forest Watch.

Bôndy and Telma share the same vision in terms of reforestation.
The 2020-2021 objective: to plant trees in a sustainable and inclusive manner by working with rural communities in Andramasina (Analamanga region).
Each Telma tree planted has a positive environmental, social and economic impact.

For this purpose, 25 Telma tree species were carefully selected for 2 projects:

  • To meet the needs of the partner farmers of Andramasina to provide in an optimised way: firewood, construction wood, food products and income. In this way, local people protect and maintain the plantations while improving their living conditions.
  • Re-vegetation, conservation of the vegetation cover and restoration of the soil's root components in the vicinity of Lake Ambohimanjaka (in Andramasina), now threatened by soil erosion.

The planting of the 50,000 trees that are part of Telma's "1 phone bought = 1 tree planted" campaign will be carried out during thereforestationperiod , in the rainy season: from November 2020 to March 2021 (depending on weather conditions).
A follow-up of the trees over a period of 5 years will be carried out for the creation of a value chain that will have a positive economic impact on the region.

According to Max Fontaine, founder of Bôndy, the main problem with reforestation in Madagascar is not the lack of trees planted but the survival and long-term impact of the plantations:

"Bôndy welcomes private sector initiatives in terms of reforestation, but the lack of technical expertise and the lack of follow-up to reforestation days do not provide positive environmental impacts. Reforestation is a science where studies and expertise must be carried out. Finally, the key to successful reforestation lies in the involvement of local people.

Integrating sustainable reforestation into the business model of companies

Finding the best way to associate reforestation actions with CSR strategies is the challenge that Bôndy has set itself with regard to the private sector in Madagascar and internationally. Indeed, the environmental disasters that have been going on for several decades on the big island highlight the urgency of sustainable reforestation and the protection of Malagasy biodiversity.

"Re-greening Madagascar is a very ambitious vision, but it responds to the real need of the country. We have lived through 30 years of ecological disaster. We have lived through a tragedy in terms of biodiversity management" (...) We were particularly pleased to be contacted because it is a transformative project, a project that integrates both the environmental dimension and the social and economic dimension.

Baomiavotse Vahinala Raharinirina, Minister of Environment and Sustainable Development.

Telma press conference

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